Furthermore, it is very substantial to conduct interviews with key informants in the case study firms (Harris, O’Malley and Patterson, 2003). In holistic design, researcher investigates the case in a global-holistic approach without separating the individuals unit. In this paper we performed an embedded multiple-case study, where the involved contexts are the OSS domains, Mrs P – A Clinical Case Study Mrs P is a 78 year old lady who currently lives alone in a centrally located council owned property in a town in the West Midlands. There are four possible case study designs. Therefore, the research investigates the business relationships and interpersonal relationships within these business relationships around a designated case study firm. The key buyer and seller in the designated firm are identified and they consent to interview. According to Yin (1994), this criticism about the single case study has a basis; however, same problem is evident for other research methods such as single experiment. The names of the participants and companies, that will be mentioned, are given by the researcher randomly. In other words, answers of the interviewee to a specific question could be different. Yin (1994, pp.4) suggests that three conditions for determining the research strategy: (1) the type of the research question, (2) the extent of control an investigator has over actual behavioural events and (3) the degree of focus on contemporary as opposed to historical events. Representativeness or generalization is not considered. In the light of this, this research, which is exploratory in nature, is not tested by internal validity. Miles and Huberman (1994) state the importance of a prior research which may offer understanding about the subject in the research area. Reference this. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Yin (1994) offers the case study protocol in order to ensure that the case study procedures are followed exactly. DESIGN Holistic Versus Embedded A crucial distinction must be made between holistic and embedded case studies (Yin, 1994, p. 41). Production of the knowledge continues through the research stages until the conclusion. Yin (1994)’s approach to case study research tries to expel the main concerns and minimize biases. Realism agrees with the induction approach that its purpose is to collect the data which is not observable in the first place. Fourthly, the knowledge is contextual because it created in an interpersonal context and sensitive to qualitative differences. There are five types of questions: (1)who, (2)what, (3)where, (4)how and (5)why. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. In the end, all research methods have limitations. Free resources to assist you with your university studies! We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. These are (1)Single holistic case study design, (2)Single embedded case study design, (3)Multiple holistic case study design, (4)Multiple embedded case study design. A research design is a plan for getting from your original question or hypothesis to obtaining workable results from your research, on which you can base defensible conclusions. Three interviewers from supplier side and three interviewers from buyer side agree to take part in this research. Interviews are conducted in the interviewers’ offices. Therefore, the research is going to be conducted according to Kvale and Brinkmann (2009)’s ethical protocol. In addition, performing a multiple case study needs time and resources. In multiple case study designs, the ability to compare cases enhances the opportunity to theorize. Second subunit investigates the relationships of the designated firm with its buyers as a supplier. Talent. According to Yin (1994), there are five main research strategies: (1)experiments, (2)surveys, (3)archival analysis, (4)histories, (5)case studies. Every stage of the research is critical in terms of ethical issues. Multiple case studies have certain advantages with respect to the single case studies. Therefore, multiple case studies are more appropriate for external validity (Yin, 1994). Company Registration No: 4964706. Yin (1994) states three reasons to select the single case study designs. There are several different definitions and kinds of case studies. According to Easterby-Smith et al. Thirdly, realism approach has its roots from the key theories. … In this sense, realism seems to be appropriate for the case study research in this dissertation’s area of enquiry. A holistic case study is shaped by a thoroughly qualitative approach that relies on narrative, phenomenological descriptions. Moreover, the results of case study research are in big quantities that it is hard to conduct and analyse. VAT Registration No: 842417633. However, new codes might be needed due to nature of the research. Firstly, this research will investigate the business relationships between firms and interpersonal relationships between the participants. Theory determines the variables, which are investigated and measured, and the source for interpreting findings. This allows interviewer to respond interviewees and execute useful actions which may provide more insight in the research area (Kvale and Brinkmann, 2009). Thirdly, researcher must protect the confidentiality of informants, their views and thoughts about specific subjects and persons. The multiple-case design was the best research design for this study, as it allowed the researcher to use best practices from the two international universities in order to develop a conceptual framework for the University of Johannesburg. Secondly, realism has more objective approach with respect to critical thinking theory and constructivism. You can view samples of our professional work here. Therefore, realism cannot be stated as a pure deductive or inductive paradigm. Knight, in International Encyclopedia of the Social & Behavioral Sciences, 2001. In-depth interviews are direct personal interviews in order to discover new issues and insights (Malhotra and Birks, 2007). Case study typologies 7 6. The researcher might have orientated his or her study (guided by In Robert Yin's 2×2 table of types of case studies, the two axes are holistic (single unit of analysis) vs. embedded (multiple units of analysis) and single-case vs. multiple-case.As I wrote in the title, I'm having trouble understanding the difference between what makes a case study embedded and what makes it a multiple-case design. 1 Whether single or multiple, you also can choose to keep your case holistic or to have embedded subcases within an overall holistic case. Any form of research study creates vulnerability and so some ethical issues. First subunit investigates the relationships of the designated firm with its suppliers as a buyer. On the other hand, the inductive approach tries to find and identify an unknown research area, which does not have a theoretical background, by observations and in-depth questioning. Secondly, the source of the views and the informants are masked throughout the research. The resulting two-by-two matrix leads to four … multiple case study design. Ethical issues are more important in in-depth interview because respondents are in more vulnerable position in interviews. The finding will be assigned according to the initial codes. Eight face-to-face interviews took place in Istanbul and Ankara, Turkey. In order to do so, four case study protocols are designed for the key buyer in designated firm, the key seller in designated firm, the key suppliers of designated firm and the key buyers of designated firm. El Think Tank està organitzat de tal manera que qualsevol associat pot participar en les reunions dels coordinadors del grup i pot controlar els ingressos i les despeses de l’Associació dins la qual s’integra el grup. Sixthly, Narration is a powerful tool because it consists of the experiences, the social realities and the interviewee’s own life. If you need assistance with writing your essay, our professional essay writing service is here to help! 2. *You can also browse our support articles here >. Our academic experts are ready and waiting to assist with any writing project you may have. All work is written to order. In business context, it is a must to conduct interviews with both parts of the dyad in a relationship marketing research (Ambler and Styles, 2000; Zhang, Cavusgil and Roath, 2003). laboradors, per garantir la nostra independència. In order to conduct a multiple case study, the cases must be selected in caution that they should be similar however they also should be different with predictable reasons. study, with a particular emphasis on tradeoffs related to using different single case study designs. External validity tests the accuracy of generalization of findings. However, it does not overlook the key literatures and theories. Some causes are that the amount depends on the context, upon how much is known and how much new information the cases bring. It will further answer the benefits and disadvantages with the different types. Finally, interviews have an unstructured or semi-structured approach. Research design (Yin/COSMOS Corp., 1984): embedded (multiple units) analysis, holistic (single-unit) analysis, single case design, multiple case design. According to Malhotra and Birks (2007), one of the challenges of the exploratory researches is the lack of fix questions. Therefore, the research gap is identified and questioned by the researcher that whether it is important to conduct this research. Thirdly, single case study can be used to research a phenomenon that cannot be observable or inaccessible. Single embedded design for case study is appropriate for this research due to resource and time constraints. Single-Multiple-holistic-embedded case study design: There are four possible case study designs. A researcher might choose single-case study with single unit of analysis (holistic single-case design) over other method due to its convenience (only one unit of analysis is needed!). As realism is the research paradigm for this research, codes are taken from the relevant theories and the key literature. Moreover, the inductive approach consists of three different approaches: Critical Theory, Constructivism and Realism (Guba and Lincoln, 1994, cited in Perry, 1998). The multiple-case design, on the other hand, can be adopted with real-life events that show numerous sources of evidence through replication rather than sampling logic. This points to the important difference between what Yin refers to as an ‘holistic’ case design, with a single unit of analysis, and an ’embedded’ case design with multiple units of … Firstly, case study research is criticized because there is a possibility of biased views to influence the direction of the research. 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